Looking for resources to teach youth about the harms of e-cigarette use?įDA and Scholastic created educational resources for middle and high schools that are available in English and Spanish. High schools nationwide (e.g., posters for school bathrooms)įDA also continues to provide resources to educators, parents, and community leaders to prevent youth use and help kids who are already addicted to e-cigarettes quit.“The Real Cost” campaign’s youth-targeted website.Advertising and other prevention materials are delivered across a variety of channels, including: To address the “cost-free” mentality found in a majority of middle and high schoolers, campaign messages focus on educating youth that using e-cigarettes puts them at risk for addiction and other health consequences. Under “The Real Cost” campaign, FDA began prioritizing e-cigarette prevention messaging in 2017, and since then the campaign has been educating youth about the risks of using e-cigarettes. While this is progress, youth use of e-cigarettes remains a public health issue with 3.6 million youth still using e-cigarettes, and disposable e-cigarette use surged in 2020. In 2020, these numbers declined and there were 1.8 million fewer youth using e-cigarettes. youth used e-cigarettes in 2011, 28 percent of high school students and 11 percent of middle school students used e-cigarettes by 2019.